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CONTACT:
Todd Rengel
Animus Rex, Inc.
Voice: 212.966.8228
Fax: 212.966.8227
todd.rengel@animusrex.com
www.animusrex.com

Boies, Schiller & Flexner Site Launches


May 11, 2007

Boies, Schiller & Flexner's new site, bsfllp.com, represents the culmination of 6 years of daily experience in the law vertical.

"We pulled out all the stops", says Todd Rengel, President of Animus Rex. "The site is elegant, simple to use, and yet extremely powerful under the hood. We can put this up against any law firm site and come out on top." The site features a sophisticated design complements of Ross Culbert & Lavery and functionality that includes: dynamic navigation, cross related bios and practice areas, a powerful integrated search, and content management tools that make it possible for this firm to keep the site up to date without a marketing department or technical personnel.

"It's the first time we've ever done 3 pictures for each attorney", he continued. "We think the different shots show more personality than one head shot. It was also important to show that this is a firm on the move, a firm that has both a breadth and depth of talent, not just a charismatic leader. We think we've accomplished this subtly and effectively."


ABOUT ANIMUS REX
Animus Rex, Inc. is a New York City-based web development agency and the creator of the EsKort application server platform and content management system. Animus Rex specializes in strategic web development as well as Adobe® and Apple® certified application training.