Boies, Schiller & Flexner LLP

Boies, Schiller & Flexner LLP is a law firm of more than 200 lawyers that often handles high profile disputes.

The firm's previous Web site was done completely in old-school Flash which caused several problems: it was not easy to update, it scored low in SEO (search engine optimization) tests, and it placed too much emphasis on ‘cool animation' and not enough on core content.

Animus Rex rebuilt the site so that it was easy to update, was search engine friendly, and allowed more meaningful content to be put on the site in an attractive and intuitive way.

No Marketing Department
At the time we built the site, the firm had no formal marketing department. Busy, highly paid attorneys were going to make changes, so updates had to be quick and easy. We automated all navigation and cross-referencing and streamlined the process of adding or updating attorney bios so they take only a few minutes to complete.

Conveying Depth
David Boies is arguably one of the most famous attorneys alive today. The firm attracts and retains some of the best legal talent in the industry, yet it was perceived as a one-man show. We worked hard to demonstrate the breadth and depth of talent at every opportunity. Some of the techniques we used included:
• Cross-referencing practices and news with attorneys
• Highlighting client testimonials and showing all attorneys in each office as the default view for that office.
• Bringing the attorneys to life by showing three action/conversational photos for attorney bios rather than the standard single headshot.

Optimizing the Site
When we built the site, we followed best practices for SEO optimization, including using page titles for SEO optimization, including using page titiles for

The immediate result was a dramatic increase in indexing and relevancy of the site on Google and Yahoo! With the previous Web site, peripheral searches showed either no or a very low ranking. On the new site, many rank either #1 or on the first page.

I write to express our sincere appreciation and gratitude for the outstanding work that your team did in connection with our new web site. We could not be more pleased with the result. I would like to extend our thanks for the excellent work done by all of those who contributed to this project... Your firm has our unqualified endorsement and we look forward to working with you again soon.

Michael A. Brille
Partner
Boies, Schiller & Flexner LLP