Search Engine Optimization and Marketing (SEO/M)

Search Engine Optimization/Marketing is fast becoming standard practice among businesses. Every day, it becomes more difficult to be noticed on the Web without professional strategy and adjustment. In fact, online visibility, reputation and reach are considered crucial aspects of overall marketing. Without it, a huge source of potential business is lost.

Because we build Web sites, we have a deep understanding of how they work and the underlying architecture, code and programs utilized to structure them. This gives us a distinct advantage over standalone SEO companies that lack the technical capacity to successfully analyze your site and make the necessary recommendations/adjustments. We stay on top of current trends and best practices to offer pertinent services that will bring about results, not outdated methods that are a waste of both time and money.

Animus Rex strives to understand the underlying nature of your business, its online marketing objectives, and how it fits in with your overall business strategy. From there we analyze your Web site architecture and metrics, synthesizing the data into actionable reports and recommendations. With Animus Rex, you will find a responsive, meticulous and highly collaborative team that is committed to finding the most effective solution to meet the goals of your unique situation.

Pay-Per Click-Management

A strategically devised, targeted Pay-Per-Click campaign can instantly drive traffic to your Web site and offer a great return on your investment. Animus Rex manages Pay-Per-Click campaigns across a wide range of business sectors. We start from the ground up with keyword research and cost analyses, ad group creation, ad copywriting and landing page creation or optimize existing campaigns to maximize cost effectiveness and conversion rate. We provide you with bi-weekly reports detailing how your account is performing and monitor your account constantly, making adjustments as necessary throughout the entire campaign. Our level of experience and industry knowledge ensures that you are getting the value you require.

Reputation Management

With the inescapable influence of the Internet and ability to leverage online media tools, it is easy for negative content to gain undue visibility in search engines, causing great damage to a name and a brand. To counter this, we offer full scale Reputation Management, either with SEO/M or as a standalone service. Our successful campaigns have pushed down negative results in the search engines and productively countered false information.

We also offer reputation monitoring to alert you to any breaking news or negative stories about your company. This way we are able to respond rapidly and prevent the snowballing effect negative content has once it appears. As negative online content becomes an increasingly important concern for most businesses, inaction can lead to a game of chance.