Digital marketing tools are increasingly sophisticated and ever expanding in capability, yet at the end of the day the goal of business development is to build and strengthen human relationships in the real world. In this fourth and final episode of the Legal Marketing Studio’s monthly mini-series on web design for law firms, Todd Rengel of Animus Rex takes us through the expanding potential of digital tools (specifically websites) over the past two decades while reminding us of the need to remain grounded in the underlying strategic goal of all business development business: cultivating human relationships. What do your customers want to see? How do they want to see it? And how can you make it easy for them?
Many thanks to Michael N. Meyer from The Legal Marketing Studio for his interest. You can find the original article here:
And SoundCloud version here: