Most companies ask What, How (and sometimes Who), but asking Why is a much harder question.
You can spend thousands of dollars on SEO firms to increase page rank, but a simple change in Google's search algorithm can wipe out your spend overnight. There is a better way than lighting your money on fire.
Can you draw a straight line from marketing on social media to your bank account?
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Does social media marketing actually work? Short answer: it depends.
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People conflate social media with everything from messaging to blogging. Here's some clarity.
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Ouch! Luckily, we don't build sites using Wordpress and our platform has never been hacked (knock wood).
D-DoS attacks are on the rise. Here's a story of a near miss that without some quick thinking, could have turned out very badly.
We here at Animus Rex like to celebrate strange holidays like Talk Like a Pirate day, but there is a method to the madness.
Google is already using SSL as a minor page ranking signal, but we expect they will start dramatically penalizing sites without SSL within the next 6-12 months. Are you ready?
We all know cute cat pictures make the Internet go round, but when it comes to building a case for redesigning your website, these stats will help you drive the point home.
Website personalization is very powerful but can be resource intensive and in extreme cases, a little creepy. Automated content discovery may be a better and cheaper alternative.