Privacy Policy

We take your privacy very seriously so please read the following information carefully.

This website,, is owned and operated by Animus Rex, Inc., a New York-based S-Corporation founded in 2000.

Animus Rex provides technical and consulting services and makes websites and content platforms primarily for the professional services (legal, finance, insurance, etc.), non-profit and media industries. Our web platform is called Animus Rex Web CMS and that powers all our larger websites and web apps. For smaller law firms and solo attorney websites, we've packaged Animus Rex Web CMS and the surrounding services as AttyHub for marketing purposes. We are based in New York City and have clients in North America, South America, Europe, and Asia.

In the course of marketing our services and doing business, Animus Rex collects and process personal information. What information we collect and how we handle that information is outlined below.

Please note that this Privacy Policy is limited only to the information that we collect through this website. This Privacy Policy DOES NOT apply to our off-line practices or policies, or electronic communications to us other than through this website (such as direct email).

The information we collect

We use the personal information you provide us, including your name, email address to send occasional informational emails or to respond to an inquiry you might initiate.

We may also automatically collect other, non-personally identifiable, information each time you visit this website, including, without limitation:

  • Technical information, including the Internet protocol address used to connect your computer to the Internet, browser type and version and device type and version.
  • Usage data and information about your visit, including the full Uniform Resource Locators (URL), clicks to, through and from this website (including date and time), page response times, download errors, and length of visits to certain pages.
  • Information from cookies and similar technologies (see Cookie Policy below).
  • General location information to identify where our audience views the website from.

Some of the information described above can be collected by us only if you enable them on your hardware or software. For example, it is your option (and under your control) to accept or delete cookies, to enable location information, and to control the information that your browser transmits.

Our purposes for processing your personal data

Prospect: If you have never been a client, our purpose for processing your personal data is to communicate with you either in response to an inquiry, through our newsletter or via an occasional email marketing campaign within mutually intersecting areas of interest (e.g., a new website feature or marketing insight). We only market to people who have, 1) initiated a conversation with us first, 2) we have met at an event or conference, 3) through a mutual referral or, 4) through “opt-in” lists from events that we have attended or sponsored.

Client: If you are a client, our purpose for processing your personal data is to provide services and to communicate with you about those services.

Former Client: If you are a past client, our purpose for processing your personal data is to maintain a good relationship so that we might potentially work together again, might be of assistance or might be helpful to someone that you refer.

How we collect your personal data

We collect your data directly from you when you:

  • Fill out a newsletter subscription form,
  • Inquiry form,
  • When you email us directly,
  • When you become a client through our intake process,
  • When as a client, you are connected to us by your organization.

How we use your personal data

We primarily use your personal data to send you our email newsletter or other non-frequent marketing emails, to respond to an inquiry that you might initiate, or to conduct day-to-day business if you are a client.

We may also share information

  • With our data processors and partners, for example, SendGrid (the email transmission service for our newsletter and alert system); Google Gmail (our business email provider) Google Cloud Platform (our secure cloud hosting service), all of which are required to enable the website’s smooth operation as well as our business functions.
  • With lawful third parties or authorities for the purpose of preventing fraud and spam activity or if personal information is requested as part of a lawful investigation.
  • With third-parties that you authorize, such as photographers, designers or other vendors to help us perform our services.

We do not share your personal data with any other third party and do not sell information for advertising or promotional purposes. 

Retaining your personal data

We will retain your data for as long as we are obliged, under relevant legislation and regulation, or where no such rules apply, for no longer than it is necessary for our lawful purposes, and until you notify us to delete your data.

Your individual privacy rights

You have the right to object to how we process your personal data. You also have the right to see what personal data we hold and process. You can ask us to correct inaccuracies, delete or restrict personal data or ask for some of your personal data to be provided to someone else. These rights are explained in more detail below.

Requests to exercise your rights to your personal data can be made using the inquiry form at the bottom of this page.

The European Union General Data Protection Regulation (GDPR)

In 2016 the European Union (EU) created new regulations to protect the data and privacy of all individuals within the EU.  These regulations aim to give EU citizens and residents control over their personal data, including when it is exported outside the EU.  This collection of rules and protocols is called the General Data Protection Regulation, or GDPR, and is effective as of May 25, 2018.

If you are an EU Citizen, you have these rights:

  • To be informed: You have the right to be provided with clear, transparent and easily understandable information about how we use your data and your rights. We fulfill this right by giving you this notice.
  • Access to your personal data: You can request access to a copy of your personal data.
  • Right to withdraw and opt-out: You may unsubscribe from our mailing list by clicking here
  • Right to object: You may object to our processing of your personal data by us.
  • Rectification: You can ask us to change or complete any inaccurate or incomplete personal data held about you.
  • Erasure: This is also known as “the right to be forgotten” and this means that you can ask us to delete your personal data where it is no longer necessary for us to use it, you have withdrawn consent (where applicable), or where we have no lawful basis for keeping it or otherwise using it. There are limited exceptions, for example where we need to use the information to bring or defend a legal claim.
  • Portability: You can ask us to provide you or a third party with some of the personal data that we hold about you in a structured, commonly used, electronic form, so it can be easily transferred. This is limited to personal data you have provided with your consent or in relation to the products you have with us, and which we process by automated means, such as your account transaction data.
  • Restriction:
    • You can ask us to restrict the personal data we use about you where: it is inaccurate; you have asked for it to be erased; you have objected to our use of it; or where you need this for the bringing or defending of legal claims.
    • When you have asked us to restrict the use of your personal data we may still store your information but will not use it further without your consent, unless we need to process it: to bring or defend legal claims; to protect the rights and freedoms of other individuals; or for other important public interest reasons.

Please note that though not all privacy laws are as strict as the EU GDPR, we will generally extend these concepts of privacy and transparency to all users since we feel your privacy is very important.

Requests to exercise your rights under the GDPR can be made using the inquiry form at the bottom of this page.


We may use your data to tell you about relevant products and offers that we think you may find interesting. We can only use your personal data to send you marketing messages if you have given your consent or it is for a legitimate interest (when we have a business or commercial reason to use your information).

You can ask us to stop sending you marketing messages by contacting us at any time.

If you have previously enquired about our product, we will usually contact you to let you know about similar products and promotional offers. You will be given the option to let us know that you do not want your data used for marketing purposes. If you select this option, we will not send you any marketing material.

You can change your mind and update your choices at any time by using the “unsubscribe” or “opt-out” option in any marketing communication you receive from us or by contacting us and requesting to be removed from our lists in the following ways:

  • By responding to an email you receive from us
  • Via email:
  • Via phone: 212.966.8228, press 1
  • Using the form at the bottom of this page 

Transmission of Information via the internet

Although we use encryption (https) on our website, the transmission of information via the Internet is not completely secure. While we do our best to protect your data, we cannot guarantee the security of your data transmitted to this website; any transmission is AT YOUR OWN RISK. Once we have received your information, we will use strict procedures and security features to prevent unauthorized access.

Animus Rex’s role as a data processor for our clients

As a website and web application host, we process personal data on behalf of our clients and in those cases, we operate as a data processor, not a data controller.

That Client-Controlled Personal Data (“CCPD”) is stored within our platform, but we do not and will not use it for Animus Rex marketing purposes or in any way other than to facilitate our clients’ lawful business purposes. Access to CCPD is strictly limited to the client and authorized Animus Rex personnel. We maintain structural client silos so that CCPD cannot be shared across clients. We do not and will not share CCPD unless instructed by our clients or lawful agencies operating with valid warrants or other court orders. Should we be asked to share CCPD that is outside our understanding of the law or our own ethical standards, we will refuse. Data retention, privacy and cookie policies for client-controlled personal data is on a per client basis and subject to each individual clients’ policies and procedures. Should there be a conflict with our clients’ policies and legal regulations or a specific court order, we will follow the law as instructed by the proper authorities.

Cookie Policy

The cookies we use on do not contain any information that personally identifies you and we do not manually or programmatically link cookie identifiers with the personal information stored in our system. The cookies we set are used to track if a user is logged in or not and also for anonymous web traffic analysis using Google Analytics.

What are Cookies?

A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server. Cookies can be used by web servers to identify and track users as they navigate different pages on a website and identify users returning to a website.

Cookies may be either “persistent” cookies or “session” cookies. A persistent cookie consists of a text file sent by a web server to a web browser, which will be stored by the browser and will remain valid until its set expiry date (unless deleted by the user before the expiry date). A session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.

How can you control the use of cookies from Animus Rex?

If you don't want us to use cookies when you use this website, you can adjust your internet browser settings not to accept cookies. Your web browser's help function should tell you how to do this. Alternatively, to find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit the website:

We currently set the following cookies:

Google Analytics: We use Google Analytics – the web analytics service provided by Google Inc. The Google Analytics cookies track activity on this website but do not collect personal information about you. Rather, usage information is stored in aggregate and we use it to see trends and patterns, so we can optimize your user experience.

You may disable scripts run by Google Analytics to the extent that your browser and associated programs provide such functionality. To opt out of being tracked by Google Analytics across all websites, visit this website: Google’s privacy and compliance policies are available at

You can find out more about Google Analytics and how to Safeguard your data at

Session ID: This is a temporary session cookie used to track whether traffic is logged in or out of this website. Session ID cookies do not collect personal information about you and are deleted when you close your browser.

Modifications to these policies

We may update our Privacy and Cookie Policies from time to time.  If we do so, we will notify you of any changes by posting the new Privacy Policy on this page and update the “effective date” at the bottom of this privacy policy.

Contact us

If you have any questions about our privacy policy or cookie policy or would like to make a privacy request or inquiry, please contact us:

  • By responding to an email you receive from us
  • Via email:
  • Via phone: 212.966.8228, press 1
  • Using the form below

Initiate a Privacy Information Request





Please check all that apply

Opt-out of email communications

The Animus Rex Newsletter News and Announcements Event Invitations All Email Communications

Other Requests

Retrieve My Information Modify My Information Delete My Information

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Your request was successfully submitted.

These policies are subject to change without notice. The last revision of this notice was 09/27/2022.