Does the Speed of My Website Really Matter?
July 14, 2017
A one second delay in a page’s load time means 11% less page views, 16% decrease in customer satisfaction, and a 7% loss in conversions. According to surveys done by Akamai and Gomez.com and reported by Kissmetrics,
- 47% of consumers expect a web page to load in 2 seconds or less.
- 40% of people abandon a website that takes more than 3 seconds to load.
- If an ecommerce site is making $100,000 per day, a 1 second page delay could potentially cost you $2.5 million in lost sales every year.
The average loading time for 26,000 sites that Hubspot analyzed was 3.9 seconds. In a space as highly competitive as the internet, the 1.9 seconds could be the difference between closing a sale and having someone use a competitor. Even online retail giant Amazon found a 1% increase in their revenue for every 100 milliseconds (1/10th of a second) of improvement to their site speed.
Google found that increasing their search results to 30/page (vs 10) resulted in a 0.5 second increase in page load - which in turn created a 20% decrease in page views to that test group.
So what can you do to speed up your website?
- Compress web pages and assets
- Optimize code to reduce server load and response times
- Minify external files (CSS, JS, etc.)
- Minimize the number of HTTP requests
- Enable browser caching (smartly)
- Optimize images
- Reduce redirects
- Remove or reduce plugins
- Use asynchronous loading techniques
Is your site slow? Find out using Google's PageSpeed Insights. It's a free and on-demand analysis that will give you specific recommendations to fix issues.
Hope that helps!
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In "The Ultimate Guide: Are You Getting the Most Out of Your Website," you will learn:
The top 10 ways your website is underperforming
- Practical and actionable fixes for each
- How your content could be pushing visitors away
The 9 things that matter most in SEO
- Why the speed of your site is more important than you think
How website security and customer trust are intimately linked
Three common redesign approaches and what works best for your type of business
- Plus: a handy checklist for evaluating digital agencies