Penn Mutual Asset Management


Penn Mutual Asset Management is the investment arm of Penn Mutual and has over $24 billion under management.

We leveraged and extended their existing brand guidelines to modernize the site, pulled all blogs into the main site and related them to authors throughout the site. We also helped their marketing team organize and present their strategies publicly for the first time.

Site features include:

  • Home page video frames the firm geographically and reinforces their tie to William Penn
  • Stacked approach to most pages, offering multiple rows within the same page with different, but related subject matter
  • All chart and graph data is rendered in real-time using custom d3 charts
  • Chart data pulls from excel data loaded onto the website, which allows for easy quarterly updates by non-technical content managers
  • Integrated eblast system allows blogs to be emailed to their list directly from the blog page, without additional editing or set up. One click "Publish and send"

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