AcumenADR LLC

Visit: www.acumenadr.com

AcumenADR is a small website for a new alternative dispute resolution company headed by two of the most influential voices in the industry: Noah Hanft and Richard Ziegler.

We created and helped them with
- Logo and visual branding
- Website design and build
- Positioning recommendations
- Business card design
- Stationary in MS Word

The logo was particularly challenging because it was based loosely on a famous piece of modern art with the convergence of three equilateral triangles overlapping. The idea with ADR is that two parties resolve their differences with the help of a third-party arbitrator. We turned the triangle 90 degrees to form an arrow, representing the path forward. The multiple colors represented various points of view.