Cipher Mining Technologies Inc.
Cipher Mining is dedicated to expanding and strengthening Bitcoin’s critical infrastructure in the United States.
The team came to us in startup mode needing full brand/identity, website, and collateral. The question was: how to tangibly represent bit coin mining when it's such an ephemeral concept? After a competitive analysis and several internal discussions, we recommended they leverage the touring machine as the basis for their logo as a nod to early computer code-breaking which has led directly to today's blockchain. We also suggested that black and white nature photography coupled with their bright green logo would create a stunning and memorable visual presentation.
For the website, we created a custom home page video that saw the morphing of a dandelion into various natural phenomena and eventually into a circuit board, compelling "dark mode" design, and the ability to easily highlight team and site progress. The result surpassed expectations!
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