Explore PURE started as an innovative ad campaign and has since become one of the primary tools for agents potential customers to, well... explore PURE and their unique insurance offering.
After this micro-site initially launched, there was the need to create cobranded agent sites so it could be used both for general purpose information but also for individual agents.
At the same time, we didn't want to create a maintenance nightmare so we took advantage of Animus Rex Web CMS's flexibility by using sub-domains of pureinsurance.com for agent sites. These pull from the explorepure.com site, but substitute their co-branding and contact information. Updates to the main information are easily done and then propagate automatically to all the sub-sites. This approach works flawlessly and has been a huge success!