Logan Circle Partners is a successful asset management firm founded in 2007 with over $38 billion under management.
Our challenge was to present a complex offering in a way that made sense to the institutional investors, who were their primary target. Our solution was to present the fund strategies as the main focus and information surrounding the firm as secondary.
Site features include:
Unique home page navigation tying funds to locations
Portfolio items provide dense information laid out in tabs, allowing it to be easily consumed by the visitor without feeling overwhelmed
All chart and graph data is rendered in real-time using custom d3 charts
Chart data pulls from excel data loaded onto the website, which allows for easy quarterly updates by non-technical content managers
Portfolio managers are dynamically linked to strategies creating horizontal relevance
The website is mobile friendly, including all charts