CPR is the leading global authority on crafting rules, model clauses & protocols for alternative dispute resolution. They're a hybrid think tank, non-profit member organization, and for-profit service organization, with an extremely diverse and sophisticated range of members and clients. This created a unique challenge in establishing the right tone and approach for the project. We love a good challenge!
Developed an effective online strategy
Elevated their online brand through strong messaging and a beautiful new website
Found a marketing voice that strikes the right balance between a non-profit think tank and for profit service organization
Reorganized and streamline over a decade of content
Surfaced current content while providing an easy means to access historical content
Provided technical consulting and practical solutions surrounding their portal integration
Set them up with much better tools and methodologies for content and website management
Established enhancing web security through our cloud-based Animus Rex Web CMS
We also created an interactive clause builder for them that allows a client to answer a series of branching questions and receive a set of clauses structured for their specific needs.
We're looking forward to a long relationship with these wonderfully smart people. Bravo!