International Institute for Conflict Prevention & Resolution, Inc. (CPR)


CPR is the leading global authority on crafting rules, model clauses & protocols for alternative dispute resolution. They're a hybrid think tank, non-profit member organization, and for-profit service organization, with an extremely diverse and sophisticated range of members and clients. This created a unique challenge in establishing the right tone and approach for the project. We love a good challenge!

  • Developed an effective online strategy
  • Elevated their online brand through strong messaging and a beautiful new website
  • Found a marketing voice that strikes the right balance between a non-profit think tank and for profit service organization
  • Reorganized and streamline over a decade of content
  • Surfaced current content while providing an easy means to access historical content
  • Provided technical consulting and practical solutions surrounding their portal integration
  • Set them up with much better tools and methodologies for content and website management
  • Established enhancing web security through our cloud-based Animus Rex Web CMS

We also created an interactive clause builder for them that allows a client to answer a series of branching questions and receive a set of clauses structured for their specific needs.

We're looking forward to a long relationship with these wonderfully smart people. Bravo!

Other Non-profit Projects

Carnegie Council
The Genesis Prize Foundation
Glenn Markman Foundation
Museum of American Finance
Race & Ethnicity in Advertising - America: 1890-Today
Altman Foundation
NYC Leadership Academy
The Partnership for Inner-City Education
The Louis Calder Foundation
Bishop Kearney High School
Sacred Heart Marist Observatory
Advertising Educational Foundation
Math Prize for Girls
Advantage Testing Foundation
Training and Recruitment Initiative for Admission to Leading Law Schools (Trials)